What you will learn with this Book

  • Start-up metrics for pirates

    Learn how the leading web companies activate users with email. This book is the A(activation) in Aarrr from Dave Mcclures start-up metrics.

  • The key activation metric

    What is the one activity in your product and service that immediately hooks a user.

  • Easy visual reference

    Successful 30 day campaigns are broken down for easy reference to understand what messages get sent at just the right time.

  • Full page examples

    Every email sent to trigger a user to convert, with the key call to action.

  • Two bonus chapters

    Buy the book and get two new bonus chapters.

Who should read this book?

  • Entrepreneurs

    who looking for ideas and strategies employed by successful companies to grow.

  • Marketers

    looking at conversion optimization and to automate the sign up funnel and email workflow of their company.

  • Growth hackers & Product managers

    focusing on product activation for first time users using post registration emails.

  • Designers

    looking for email inspiration with strong calls to action.

★★★★★ Reviews

If you can improve your conversion by just 1% you have covered the cost of the book several times over. Lastly, you're not going to need 2 months to wade through this - it's a quick read with really practical guides on stuff you can implement tomorrow. I highly recommend picking up a copy.
Eoghan Jennings
Eoghan C. Jennings
Startup Bootcamp
This book is amazing, it really helped my company in its online marketing, I would recommend it to anyone who feels that they are not fully utilizing their online resources.
Peadar Kelleher
Peadar Kelleher
CEO, shannonmoving.com
Top notch! I really wish all business books followed this format. The content is a concise distillation of best practice in the industry. The tone is pragmatic, action oriented and packed with real world case studies. The presentation is highly visual, which makes it easy to pass around the office. This book saved us a lot of time/work/money. It inspired the team and had a direct real measurable effect on the bottom line. Overall highly recommended.
Niall Larkin
Niall Larkin
New Product Development and Innovation

Take a sneak peek inside

Every company featured in the book has an easy 1 page reference. At a glance you can see what messages are being sent, and when, to activate trial users.

  • Easy time-based visual reference for all examples.
  • Every message broken down to its core call to action.
  • Full page design examples for every message.
Read ebook on your favorite device!

Read it on your favourite device!

The book is available in paperback and ebook

Available in ePub, Kindle, PDF, iBook formats so you can read 30 Days To Sell on virtually any device.


A word from the Author

Serial entrepreneur Alan brings over ten years of award winning creative strategy and product marketing to this book. Author and speaker, Alan previously ran one of Irelands leading design agencies. Founder of online marketing software company Toddle.com, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number two but they didn’t show his good left side .

30 days to sell, cover