What you will learn with this Book
Start-up metrics for pirates
Learn how the leading web companies activate users with email. This book is the A(activation) in Aarrr from Dave Mcclures start-up metrics.
The key activation metric
What is the one activity in your product and service that immediately hooks a user.
Easy visual reference
Successful 30 day campaigns are broken down for easy reference to understand what messages get sent at just the right time.
Full page examples
Every email sent to trigger a user to convert, with the key call to action.
Two bonus chapters
Buy the book and get two new bonus chapters.
Who should read this book?
who looking for ideas and strategies employed by successful companies to grow.
looking at conversion optimization and to automate the sign up funnel and email workflow of their company.
Growth hackers & Product managers
focusing on product activation for first time users using post registration emails.
looking for email inspiration with strong calls to action.
If you can improve your conversion by just 1% you have covered the cost of the book several times over. Lastly, you're not going to need 2 months to wade through this - it's a quick read with really practical guides on stuff you can implement tomorrow. I highly recommend picking up a copy.
This book is amazing, it really helped my company in its online marketing, I would recommend it to anyone who feels that they are not fully utilizing their online resources.
Top notch! I really wish all business books followed this format. The content is a concise distillation of best practice in the industry. The tone is pragmatic, action oriented and packed with real world case studies. The presentation is highly visual, which makes it easy to pass around the office. This book saved us a lot of time/work/money. It inspired the team and had a direct real measurable effect on the bottom line. Overall highly recommended.
Take a sneak peek inside
Every company featured in the book has an easy 1 page reference. At a glance you can see what messages are being sent, and when, to activate trial users.
- Easy time-based visual reference for all examples.
- Every message broken down to its core call to action.
- Full page design examples for every message.
Read it on your favourite device!
The book is available in paperback and ebook
Available in ePub, Kindle, PDF, iBook formats so you can read 30 Days To Sell on virtually any device.